If you’re the kind of person who watches latte art videos just to relax or you’ve tried more than one TikTok coffee trend at home, you’re not alone. Coffee content is huge right now. From Instagram Reels to YouTube vlogs, influencers are changing how we learn about coffee, one pour-over at a time.
I’ve been following the scene for a while, and these are the folks I think are worth keeping an eye on this year. Each one brings something unique to the table whether it’s deep brewing knowledge, barista tips, or just plain relaxing coffee vibes.
1. James Hoffmann
If you're serious about learning coffee from the ground up, this is your guy. James breaks down everything from espresso machines to instant coffee taste tests. He doesn’t act like a coffee snob either. His videos are simple, detailed, and surprisingly easy to follow. He’s also pretty honest, which I respect.
2. Morgan Eckroth (@morgandrinkscoffee)
Morgan is one of the most relatable creators in the coffee world. They mix short skits with real barista knowledge and show what it’s like working behind a café counter. Their content is both funny and super informative and it doesn’t feel overproduced. It’s like hanging out with a coworker who actually likes their job.
3. The Coffee Chronicler
If you’re into slow mornings, hand grinders, and clean visuals, this account is pure joy. The Coffee Chronicler covers a lot of pour-over gear, and the reviews feel honest. It’s not just about showing fancy stuff there’s usually a takeaway in every post.
4. Coffeefusion
This YouTube channel has been around for a while, but it’s still relevant. Coffeefusion covers home brewing, latte art, and a bunch of espresso machine tutorials that are actually useful. No fluff, just good straight-up videos.
5. Barista Elle
She’s not the biggest name yet, but I think Elle will be everywhere soon. Her TikToks are full of cozy café content and creative drinks. She makes complicated things look easy and adds her own little spin to everything. Plus, her coffee corner at home is goals.
6. James & Jax Coffee
This duo runs a mix of reviews and home brew guides, mostly on Instagram. They have this laid-back vibe that makes everything feel chill. I like how they show mistakes too not everything is perfect, which is refreshing.
7. Kaldi's Coffee
Okay, this one’s more of a brand than a single creator, but their social team nails it. Their posts are rich with brewing tips, roast profiles, and café inspo. It doesn’t feel too promotional either. You can actually learn a thing or two from their reels.
8. Sprometheus
This channel goes deep into espresso pressure profiles, dial-in tips, and honest gear talk. The visuals are clean, and the tone is friendly without being fake. It’s definitely more technical, but still digestible if you’re new to home espresso.
9. Brittany Bell (@itsbrittanybell)
If you like coffee and cozy home vibes, Brittany’s content is full of both. She shares creative iced drinks, matcha mixes, and home coffee setups. It’s not super educational, but it is inspiring. Also, she’s consistent which is rare these days.
10. Home Grounds
They run a blog, but their short-form videos are great too. They simplify grinder settings, brewing ratios, and even coffee myths. If you're overwhelmed by too much info, their content helps cut through the noise.
Final Sip
You don’t need to follow every single trend or buy a $2,000 espresso machine to enjoy good coffee. These creators prove that there’s value in learning, experimenting, and just having fun with your brew. Follow them, save your favorites, and let your feed be a little more caffeinated in 2025.
And hey if you’re ever looking for more down-to-earth coffee content, we’re posting daily at Beanopedia.com.
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